Go Italian or
authentic Italian cuisine
During a dinner with friends, our 5 founders asked themselves "why are Italian recipes always mistreated abroad?" A glance was enough to understand, it was time to claim the many beloved original recipes. But where to start?
The first experience brought them to Lugano, close to home, but the desire grew gradually, to bring them to the city of London, where many Italians were waiting for a fast-casual restaurant always ready to cook a quick plate of real Italian pasta.
And here's the idea: to land where many Italians live! After some studies, they chose Luxembourg - in the center of Europe - where there is a huge community of Italians who, like them, were looking for authentic flavors.